Video SEO Improves Your Search Engine Exposure
Video SEO Improves Your Search Engine Exposure
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Internet > Video SEO Improves Your Search Engine Exposure
Video SEO Improves Your Search Engine Exposure
Posted: Nov 14, 2009 |Comments: 0
|
]]>
Video SEO is a largely overlooked search marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings.
The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with greater ranking authority. As long as your primary objective is clearly established, a video SEO campaign can have a dramatic effect on your exposure in Google, Yahoo, and Bing.
In this article, we’ll explain why you should integrate video SEO into your current search marketing strategy. We will also provide a few ingredients that will help you avoid potential pitfalls along the way. Last, you will learn what to look out for when choosing a video SEO company that can drive traffic and conversions.
How Video SEO Improves Your Search Exposure
Before Google released their Universal Search platform in May 2007, their natural listings were dominated by text-based pages. Videos were rare in the top positions. Universal Search changed the way Google displayed their primary index. Google, Yahoo, and Bing now include entries from their respective video search platforms. What’s more, popular video-sharing sites have been given higher ranking authority and increased link weight (we’ll describe this latter point in a moment).
Video SEO gives you greater exposure in the search engines through two levers. First, it caters to the algorithm used for Universal Search. By allowing syndication of your videos to authoritative video-sharing sites, you will enjoy more exposure through their increased ranking authority. In effect, those sites will rank higher, drawing more people to your videos.
Second, videos that are placed on your site (as opposed to syndicating them) attract links – both directly and indirectly. As your videos gain popularity, direct links will naturally build, pointing to the pages on your site that host the videos. Indirect links will point from other sites whose owners have embedded your videos. As a result, your inbound link profile will continue to grow and strengthen, lifting your site higher within the search engines’ organic listings.
3 SEO Video Tips To Capture Higher Search Positions
Your video SEO campaign can only be effective if you recognize the limitations of the search engines. First, their algorithms cannot read lips. In order to rank for your target keywords, they must be available to the search engines’ spiders in text form. If you’re placing videos on your site, optimize your titles and surrounding text, and include an edited transcript of the video. If you’re syndicating them, optimize your external titles and tags.
Second, focus on inbound links. An effective video SEO campaign relies on contextually related links pointing from a wide breadth of sites. Videos that spark a groundswell of attention – whether through entertainment, information, or controversy – can achieve this easily.
Third, integrate a social media sharing component. You want viewers to share your videos with their friends on Facebook. You want them to “Tweet” about your videos on Twitter. You want them to bookmark your videos on StumbleUpon, Digg and Delicious. These social media sites can form the backbone of your video SEO campaign, driving waves of inbound links to your site.
Key Factors In Choosing A Video SEO Company
Traditional search optimization is a mature strategy. SEO specialists have honed their craft for more than a decade. By contrast, video SEO is still an evolving science. Even though it leverages the core tenets of a traditional optimization campaign, the rise of social media and video-sharing sites has infused video SEO with enormous complexity. Hiring a video SEO company removes the need to keep up with the roiling landscape. The key is using the right criteria to identify a proficient firm.
A professional video SEO company should have an established track record that shows a keen grasp of the search engines’ organic algorithms. That track record should also demonstrate an ability to evolve as the algorithms change. Many search optimization experts were completely unprepared for the debut of Universal Search. By extension, so too, were their clients.
Leveraging Video SEO For More Traffic And Higher Conversions
A carefully executed video SEO campaign can sharply increase your exposure within the search engine’s natural listings. When implemented as a component of a multi-pronged search engine marketing campaign, it can drive more targeted traffic to your site. Targeted traffic translates into higher conversions. If you are not yet utilizing video SEO for your site, your current organic rankings may be more vulnerable than you realize.
Retrieved from “http://www.articlesbase.com/internet-articles/video-seo-improves-your-search-engine-exposure-1458952.html”
(ArticlesBase SC #1458952)
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
Julie Ann Ross -
About the Author:
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com
]]>
Questions and Answers
Ask our experts your Internet related questions here…
200 Characters left
What is the quickest white hat method of getting a website to number one on search engine rankings for a relevant keyword?
I need to make my site in google search engines first page for one specific keyword search how can i please give me a responce
Why might an advertisr use a placement broker rather than working directly with a search engine web site?
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
video seo, video seo company, seo video, videos seo
Latest Internet Articles
More from Julie Ann Ross
Does Your Online Marketing Company Provide Film Video Production?
Commercial videos can attract traffic to your website. If your current online marketing company doesn’t offer film video production, then you are missing out on an opportunity to increase your client base and drive more revenue.
By:
Same Deanl
Internet>
Internet Marketingl
Jun 14, 2010
How Good Is Your SEO Link Building Company?
Not all SEO firms are the same. It’s that simple. Some SEO link building companies offer excellent service, and others, well, don’t. Obviously, you want to make sure you’re working with a good SEO company so you can be sure you’re getting the best possible results for growing your online presence.
So, just how good is your SEO firm?
The first thing you need to do is look at how effectively they’ve optimized their own site. How
By:
daer glistal
Internet>
Internet Marketingl
Dec 18, 2010
SEO: 8 Do’s for easy video creation
Creating and submitting SEO videos is a great way to generate back links for your website. You can create an article based on your products and services and create a video on that. It is simple and cost effective.
By:
Cammillius. R. J.l
Five Trends for SEO in PA and SEO for Pennsylvania Companies in 2011
Local Pennsylvania businesses interested in optimizing their web pages should explore trends specific to SEO PA or SEO Pennsylvania. Several trends are noteworthy for SEO in PA in 2011.
By:
Sue Mccrossinl
Discover These Online Video Marketing Tactics That Will Catapult Your Video Views
It is all too obvious that over the last couple of years there has been a massive surge in the amount of video hosted online. No matter what business you are involved in you should never overlook the benefits of online video marketing to reach the widest audience. If you have yet to create a selection of viral clips to sweep the net by storm then check out the following information and advice.
First of all you should understand what ty
By:
starnes stupakl
Internet>
Internet Marketingl
Dec 25, 2010
seo.medreamhk.com Santa Girls Announce THE SEO Sale; For 1st Page Google Rankings
SEO company http://seo.medreamhk.com, as part of the yuletide season have announced that they have cut prices by 25% – 85% across their SEO website range. From medreamWOW.com and the new medreamLAUNCH.com which is priced at just .99, seo.medreamhk.com has started the holiday season with huge price drops.
By:
Alberto Stellpflugl
Computers>
Information Technologyl
Nov 29, 2010
Seo Company: Activities Performed By Seo Company
SEO is term commonly heard now days in the business field. This term is closely related to the online industry.
By:
skledenyl
SEO Services – Common Services Provided In a SEO Package
The main aim of SEO services is to improve the flow of traffic to a particular client website.
By:
abnermelvinl
Internetl
Oct 04, 2010
Simple Ways to get Free Web Traffic
In order to make money online, you need to consider making traffic on your website.
By:
lexorlesliel
Internetl
Jan 25, 2011
Ideas To Make Money Online That Are Always Effective For Earning Money
Do you want to find ideas to make money online
that are always effective for helping anyone earn money from home? Then you are
in luck, since you are about to learn some of the most effective ideas that
anyone can use to achieve their goal of earning money online.
By:
Jeff Schumanl
Internetl
Jan 25, 2011
List Building for Beginners – 3 Reasons To Build A List
It is very impressive when you hear about gurus sending an email to their lists and making thousands of dollars. As a matter of fact, the phrase “the money is in the list” has become a mantra. Here are three reasons to build a list:
By:
Wayne Burkel
Internetl
Jan 25, 2011
Internet Marketing – Tips For Making Money Online With Your Own and Affiliate Products
Are you just getting started with your own online business? Read on to find out more about creating your own products and promoting affiliate products as part of your online strategy.
By:
Connie Ragen Greenl
Internetl
Jan 25, 2011
Challenge Of Back Link Building
Internet marketer dreamed is ranking in the 1st page of a search engine. However, it cannot be achieved easily. It is the decision of search engines to award ranking to any web site. They set the undeclared rules for getting rank. Others could guess these rules with trial and error method. To make the case worse, each search engine does not have a common rule and has their own algorithm to award their site ranking.
By:
Khondoker Islaml
Internetl
Jan 25, 2011
Getting Started With a Profitable Business Online – Step by Step is the Best Way to Learn
Are you trying to get started online? Read on to find out how to take it step by step to lay the foundation needed for a profitable business on the Internet.
By:
Connie Ragen Greenl
Internetl
Jan 25, 2011
A Legitimate Network Marketing Business Doesn’t Really Exist – Does It?
Do you want to locate
a legitimate network marketing business, but you are doubting that it really
exists? Then you need to understand that it really does exist, you just need to
know the steps that are needed to find the legitimate business that is right
for you.
By:
Jeff Schumanl
Internetl
Jan 25, 2011
Use Store Manager To Boost Magento Store Management
Store Manager for Magento is a desktop application to help you update Magento store a lot more accurately, in particular using Store Manager for Magento products import feature.
By:
Abram Letteerl
Internetl
Jan 25, 2011
Reach Baby Boomers with Digital Media Promotions
Digital media promotions efforts should not just be aimed at Generation Y. Last year, Jeremiah Owyang and Forrester Research released a report that said 60% of Baby Boomers were using social media of some sort or another, and that number is only going up. Baby Boomers are some of digital media’s biggest users. A digital media promotions campaign needs to include on the baby boomers market.
By:
Julie Ann Rossl
Internetl
Jan 15, 2011
Video SEO Adds Power To Traditional Search Engine Optimization
Video SEO, when it is done properly, is 53 times more likely to generate a first page Google ranking than just relying on traditional search engine optimization techniques. The growth of video search engine optimization does not mean marketers should forgo traditional SEO. Adding Video SEO to traditional SEO efforts, there can be some dramatic improvements to search engine placement and revenue generation.
By:
Julie Ann Rossl
Internetl
Jan 11, 2011
Video SEO is an Important Way to Boost Search Engine Rankings
Videos are becoming easier for marketers to produce, and easier for consumers to download through internet and mobile channels. Video SEO is becoming a necessary part of any online
marketing campaign, as videos are 53% more likely to rank on the first page of search results. Rank in search engines with these Video SEO strategies.
By:
Julie Ann Rossl
Internetl
Dec 22, 2010
Consider Independent Music For Music Promotions
Music Promotions are gaining momentum in promotional marketing. The use of promotional risk coverage allows for promotions budget managers and marketing professionals to run digital promotions without the risk of over redemption. This article provides ideas for use of independent music in music promotions for digital promotion campaigns.
By:
Julie Ann Rossl
Businessl
Dec 09, 2010
Professional Tools For Measuring Online Reputation Management in Social Media
Online reputation management provides resources to measure individual
and online brand reputation. Resources for online reputation
management can be found in this article. They examine specific social media metrics of discussions within
social media about particular brands, products and services. These
online reputation tools allow a marketer to realize the impact of
social media marketing on brand management.
By:
Julie Ann Rossl
Businessl
Dec 09, 2010
3 Successful SEO Rules to Rank in Search Engines
Successful SEO can be narrowed down to three simple rules. Follow them and you will rank quickly online. Ignore them and you will be where you are as long as you are in business. The online business of search engine optimization follows many of the same guidelines you see in traditional business marketing.
By:
Julie Ann Rossl
Businessl
Dec 08, 2010
What Does Geolocation Social Networking Mean for Online Marketing?
Geolocation and social networking have had a positive impact on online marketing and social media marketing over the last couple of years. As search engines realize that search is local, sites like Google started focusing on local businesses. Social networks are making local search engine optimization a priority, and are focusing on geolocation, which helps local businesses boost their online marketing and SEO through social media marketing.
By:
Julie Ann Rossl
Internetl
Dec 07, 2010
Five Questions to Ask Your SEO Consulting Firm
Five SEO consulting firm questions to ask before you hire them. Hiring a SEO consulting firm can be confusing, due to SEO consultant promises of certain things that may be impossible to achieve. Do some homework and ask around to ensure you are getting the best services, not just the cheapest. You want to make sure that your price matches your results and your desires match the value the SEO consulting firm promises.
By:
Julie Ann Rossl
Businessl
Nov 25, 2010
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
Julie Ann Ross has 51 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Affiliate Programs
Audio
Blogging
Domain Names
ECommerce
Email
Forums
Internet Marketing
Link Popularity
Newsletters
RSS
SEM
SEO
SMO
Spam
Video
Web Design
Web Hosting
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com
