SEO/Media/Ad Agency need to talk about on line video platforms
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Home Page > Internet > Video > SEO/Media/Ad Agency need to talk about on line video platforms
SEO/Media/Ad Agency need to talk about on line video platforms
Posted: Sep 25, 2010 |Comments: 0
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Why Agencies need to talk Video
Whether the agency is dispensing advice or carrying out the various activities on client’s behalf in terms of SEO, Media buying, creative, or social media strategy, a critical marker of its quality as an agency will be that it’s recently engaged its client in discussion centred on video.
With Social networking applications that include video being the fastest growing and representing the desire for the use of video within community Agencies have to be able to demonstrate the role video engagement technology can play in improving sales productivity, lead generation, customer loyalty, social media, marketing impact and service responsiveness.
Video usage is now entering its next significant phase. Text based communications and html email is deemed as passive and is inherently vulnerable in terms of company’s communication and engagement strategy. The internet is moving relentlessly from a text-based information network to a media-rich graphics and video medium and video is becoming the essential way to communicate over the internet and mobile. When it comes to SEO, video it’s six times more likely to be found on any search query.
Remember that usually there is very little site differentiation on the internet between websites offering similar products and services. Web surfers demonstrate precious little site loyalty and have virtually no patience. If they don’t get immediate satisfaction in one site, in one click, they’re gone and lost. The cost of attracting visitors, subscribers or members to a website is significant. There is constant pressure to make websites ‘sticky’. How do you get visitors to stay longer? How do you get them to return? How do you build that engagement?
In an increasingly difficult market, companies need a competitive edge. Video is the most powerful way to communicate. Video is more penetrative then text or voice. Sales messages have higher conversion rates when delivered visually. Video messaging provides immediacy, clarity and the ability to control the tone of a message far better than text.
The bottom line is if they can’t talk video to you, your client will get another agency.
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Stephen M Anderson is the CEO of online video platform www.doovle.com
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The Impact of Online Video Communities
The Impact of Online Video Communities
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Home Page > Arts & Entertainment > Movies > The Impact of Online Video Communities
The Impact of Online Video Communities
Posted: Feb 28, 2008 |Comments: 0
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According to “Global Content Survey 2007” – user-generated video content may become a real threat in the next few years for traditional media, and a real windfall for web consumers. This gives a tip-off about the impact of the online video sharing communities on the Internet and many other sections like television, media, entertainment and the businesses as a whole.
The main aspects of the impact of the online video sharing communities are as follows-
· Better Communication
Commercial or personal videos uploaded on the video communities are becoming more effective rather than the traditional communications online. Videos are set to fast replace the traditional features of the Internet like communication, business promotion, advertising and marketing as a whole.
· Quality Online Videos
As the videos uploaded are paid based on the number of the views, every video uploaded is expected to get better response and popularity by the video author. Consequently, he/she who produces the video will take much care about the concept and content of the video footage to be aired on the video sharing community. This automatically improves the quality of the video, which gives better entertainment to the viewer.
· Video SEO
Video SEO is ensuring the video content gives more traffic to the target websites compared to using the traditional methods. As video acts as a better medium when compared to simple text to promote business, the concept of video SEO is gaining momentum in the promotion of the websites. For example, a number of American TV networks provide free promotional video clips on the online video sites to drive traffic to their own sites, which contain full-length episodes.
· Online Video Marketing
The online video sharing websites have grown in size and gained publicity. Video Marketing is the latest addition to the online marketing industry. This is not only essential because of the large audiences that can be reached, but also because it allows the promoter to create his/her own and unique promotional films. That means the videos are made based on his/her knowledge and experience about the target market and the market as a whole. This result in bringing traffic to the target web page and ultimately convert into sales.
Thus, the online video communities will have a multifold impact on the basic features of the Internet.
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Clipta.com is an ever-growing California-based online community. Even though Clipta.com is mainly a video-search website, where you can upload your video clips, our focus from the beginning has been the interaction between our users. You can browse and upload movie clips and dog pictures like Maltese, Yorkie.
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Clipta.com is an ever-growing California-based online community. Even though Clipta.com is mainly a video-search website, where you can upload your video clips, our focus from the beginning has been the interaction between our users. You can browse and upload movie clips and dog pictures like Maltese, Yorkie.
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30 dollars to Get Video created for Your Website Traffic Branding
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Home Page > Arts & Entertainment > Television > 30 dollars to Get Video created for Your Website Traffic Branding
30 dollars to Get Video created for Your Website Traffic Branding
Posted: Aug 01, 2009 |Comments: 0
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Video creation & upload service.
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We create a video & email you a link. This video we upload to youtube & send you a link for approval. You can see the video on youtube & suggest modifications or approve the video. We can do maximum 3 more times revision to accomodate the changes you’ve asked for.
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We are aware of below Video SEO tips which we will use with your video :
# Make sure that your video clips are relevant and informative – For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. Save the viewer the trouble and don’t just upload a video for the sake of uploading a video.
# SEO Video Optimization Fundamental Tip #1: Give your video a Catchy Title – Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.
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Home Page > Marketing > Reasons Why You Need a Video Submission Service
Reasons Why You Need a Video Submission Service
Posted: Sep 18, 2008 |Comments: 0
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Why is there so much video today online? There was a recent headline in “Money” magazine that asked “How Online Videos Can Make You Rich” that referred to servers and bandwidth, but the fact of the matter remains that there is a lot more video online than ever before and the numbers appear to be rising.
People tend to like video better than content online. They would rather watch a video than read content. This should come as no surprise to anyone as most people today would rather watch television than read a book. It should also come as no surprise to anyone that video marketing is so hot. By incorporating SEO into video marketing such as the meta tags and titles, video marketing has a chance to do what other ads cannot – and that is get discovered by the search engines.
And because the search engines love video, video ads tend to rank higher in the search engines than regular content. But you have to make sure that your video is search engine optimized. You cannot just submit it and hope for the best. Chances are that a non SEO video will get buried in the search engines, losing its full potential.
When you get a video that is fully optimized and is submitted to a site like You Tube for viewing, you have the chance of millions of people viewing the video. Because it will rank higher in the search engines than regular content as well as a non SEO video, you have an opportunity to pull potential customers to your video from the search engines. After viewing your video, the same people are likely to come to your site and hopefully, buy your product.
In order to be successful at creating a video, you have to have the right tools as well as knowledge. You will normally pay about ,500 for a video to be created for you in a studio. This amount depends upon the length of the video as well as the content. Unless you are familiar with compression and formatting tools, chances are that you will most likely pay someone to create the video for you.
But creating the video is not enough. You have to then submit it to the right sites. Not just You Tube, but the other sites online that are viewed frequently and will accept your video. There are at least 50 of them that will take your SEO video. The submission may take a lot of time on your part, but is a necessary step in marketing your video.
Once that step has been completed and your SEO video has been submitted, you then have to market your video online. This entails submitting the video to the search engines, posting in blogs, forums and book marking the blogs on social networks. This can be time consuming, but is a necessary step towards getting your video to come to life online. If you do not have the time to market your video, you can get a video submission service to help you with this project.
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Home Page > Advertising > Online Promotion > Video Search Engine Optimization ( Video SEO )
Video Search Engine Optimization ( Video SEO )
Posted: May 01, 2009 |Comments: 0
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Video SEO: Video SEO is defined as the new form of optimizing video content via search engines like Google Video, Blinkx or any of 1000’s of Video Search
Engines. It is also called as VSEO or Video SEO.
Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
So it is an important trend to utilize video search engine optimization (SEO) as well.
Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the
number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.
Basic approaches to video optimization
• Video Files Metadata Optimization
• Upload Process
• File Names: Clear naming
• Meta Data: Should be keyword rich
• Transcripts: Concept is important
• Inbound / Outbound Linking
• Video Length: Should be short length
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options
Tips for video search engine optimization:
• Title, Description and Keyword tags are important
• Anchor text is must
• Use RSS file
• Create a video site map
• Upload, download or embedded should be easy
• Watermark your video with your brand name
Major Players that can support VSEO are
• Youtube.com
• Metacafe.com
• Revver.com
• MySpace Videos
• Vimeo.com
• Dailymotion.com
• Viddler.com
• Yahoo Videos
• Google Videos
Your Video channel should include
Title: It should be your brand or your channel is about
Description
Tags or Keywords
Channel Design: Choose a color similar to your brand look and feel
Brand logo
Layout Properties
Advanced Design Customization: Background image, Logo, Taglines etc
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