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Home Page > Internet > SEO > Basics of Creating a Search Engine Friendly Website | SEO Traffic Spider
Basics of Creating a Search Engine Friendly Website | SEO Traffic Spider
Posted: Jul 06, 2009 |Comments: 0
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The concept of search engine optimization (SEO) has gained a lot of importance today due to the success and profitability it brings along with it. To become an SEO professional does not require you to master programming or have an indepth understanding of search engine algorithms. All it requires is an understanding of a few basic things to ensure you have a search engine friendly website.
You may also be having the best products and services to offer, best performance certifications, and an amazing team of professionals working for you and so on that add more value to your business; however, you need to understand few basics on making a great site that search engines can track easily.
Below are some fundamentals that will not only help you in creating the most search engine friendly website but also in keeping an easy track of it.
How Do Spiders Work?
One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. A search engine spider is designed in such a way that it reads any document from top left corner to the bottom right corner as humans do.
Placing Text Links
You can also use these bots to your benefit by allowing them to spider your site completely. You can place text links that direct to some of your main pages on the website at the bottom of your page so that spiders can easily crawl through your site. It is also recommended to have a text link that directs to your site map.
Site Title
The title of your site is very important as it not only serves as a reference for the Internet users who type in the keyword but also it is one of the first things that is viewed by the search engines. You must select the best keywords and place in your title and also make sure that these keywords are relevant to the content on your webpage.
Meta Tag Description
A meta tag description contains a brief description of the webpage content. It is usually placed after the Title tag and before the Keywords Meta tag. Search engines usually use this as a source of information to know the theme of the site and to aid them in listing and ranking the website. Your meta description may contain two to three sentences with the main keyword placed in the beginning of every sentence. This description appears fully or partially along with your reference link when users search.
Keyword Usage
Choosing the right keywords to optimize your site is very important. The content on your webpages should contain the keywords that you are optimizing so that the search engine can easily track your website when a user enters a search query containing your keyword. Using your keywords correctly can help identify your site related to that particular keyword from all other sites on the Internet.
Keyword Rich Content
This is a crucial part of the SEO process as it involves creating compelling text that would make readers remember by linking back to it. Your webpage content should be written in such a way that it contains targeted keywords with an ideal keyword density. The content you write must make sense and should be relevant to the person visiting the site. You should also avoid mixing too many themes on a single page. It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view.
Anchor Text
Anchor text is hyperlinked text that you can click on. This is used in the content as an internal link that directs visitors to different topics contained in different pages in the website. Keywords that are most relevant and that relate to the overall content of your site should be used in the anchor text as search engines use this to relate your webpage content to the user query.
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Home Page > Internet > SEO > How Search Engines Work | SEO Traffic Spider
How Search Engines Work | SEO Traffic Spider
Posted: Jun 23, 2009 |Comments: 0
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One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. If ranking on top of the search engine results pages (SERPs) is crucial for you, then it is important you understand the basics of creating a search engine friendly website.
Below it is explained in detail as to how a search engine works.
Crawling
Firstly, search engines crawl the web to gather information and build their database. This is done by an automated software called a search engine crawler or spider or a bot. These spiders crawl through a site and look at the content (mainly text) to know what the site is about and then start collecting, parsing and storing the data so that it can be easily be retrieved from its database.
However, since there are over billion pages on the web, it is practically impossible for a spider to revisit a site on a daily basis only to see if a new page has been added or an existing page has gone through any modification. Many times the spider may not visit your website for a month or more also, therefore, the true impact of SEO efforts cannot be known immediately.
It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view as these will not be crawled and indexed for further processing.
Search Engine Indexing
Once a page is crawled, the next step involves indexing the content. This process entails finding those words that can best describe the webpage content and then assigning the webpage to specific keywords. The indexed page is then stored in the huge database for retrieval later. At times, the search engine may not be able to correctly identify the meaning of the page and in such a case optimization of the page can help it classify it rightly and achieve a better ranking for you.
Processing
This is done when a user enters a search query – in simple terms, the search engine analyses the information it has indexed in relation to the search request. Since there will be millions of pages containing the same search term, the search engine calculates the relevance of each page in its database to the search query.
The relevancy of a page is calculated based on various algorithms. These algorithms assign different weights for general aspects like Meta Tags, Keyword Density, and Links. However, one basic truth that you need to know is that all major search engines regularly change their algorithms and if you want to continue to appear on the top of the search results, you need to keep your pages up to date. Also, it would be a wise decision to think about SEO to rank on the top and also gain an edge over your competitors.
Retrieving
This is the last step in the process where the search engine retrieves the results, that is, it throws up all the relevant results before the user. The uses can see a vast pool of information related to their search query.
There may be questions regarding how differently each search engine functions. However, one basic thing that you need to know is that there are differences in the manner various search engines function but at the end of the day they all perform three fundamental tasks:
* Searching the Internet based on the search query entered by the user.
* Maintaining an index of all the information that gather from various pages.
* Permit users to search for words available in that index.
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What is the quickest white hat method of getting a website to number one on search engine rankings for a relevant keyword?
Why might an advertisr use a placement broker rather than working directly with a search engine web site?
I need to make my site in google search engines first page for one specific keyword search how can i please give me a responce
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Home Page > Internet > SEO > Search Engine Optimization Tips and Free SEO Tools
Search Engine Optimization Tips and Free SEO Tools
Posted: Aug 30, 2010 |
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Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.
Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying
Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.
How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.
A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:
Areas search engines look at:
1)Meta tags (title, description, and keywords) (NOTE: I’m told that most search engines don’t consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).
2)Body text of the site
3)Headlines
4)Alternate text behind the graphics
5)Links, and link text
How do you choose the right keywords?
Here’s a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for “small business help” than for my company name, The Leader’s Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:
Aren’t there more people in the world looking for “small business help” or “business help” than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That’s a small number, in comparison to the number of companies on the internet looking for help that don’t have any idea who I am….yet anyway. Here are some tools to find the right keywords.
Google Keyword tool — (go to Google and look up Google Keyword tool) enter keyword(s), and Google will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance. Use this to brainstorm keywords. (NOTE: I’ve also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website.
Wordtracker is another decent tool. Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you’ve typed in. This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization.
Google reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition.
When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites. It’s just not likely that you COULD get a page 1 ranking among millions of sites. So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for. Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you. Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization. Here are some other useful tools.
Tools that help you Learn Search Engine optimization while guiding you through the process. Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization.
Link Popularity Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here is a free tool to track your link popularity, and to check our competition as well.
Best SEO Tools to use for your website search engine optimization, Internet tools and google tools in one place and help webmasters to build a successfull website and Optimize for increase web traffic to your website
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Why to Hire a Local SEO or Local Search Engine Optimization expert?
Posted: Aug 17, 2010 |Comments: 0
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What is Local SEO or Local Search Engine Optimization? Local SEO or Local Search Engine Optimization works on same trend as normal SEO or Search Engine Optimization campaign works. Only and main difference in Local SEO and SEO is in Local SEO emphasis is mainly to increase local visibility, local traffic and main target is to achieve higher rankings by local keywords. Now-a-days trend is to use places name while searching a product or services.
For Example: Let’s say you run an online marketing and SEO business in Hollywood with a zip code 90027. Now you want to sell your services within 10 miles of Hollywood then main target of a Local SEO expert is to increase visibility in following regions Los Angeles, Glendale, North Hollywood, Universal City, Burbank, La Crescenta, West Hollywood, Beverly Hills, Studio City, Pasadena, Valley Village, South Pasadena, Montrose, Verdugo City, La Canada Flintridge, Alhambra, Culver City, Sherman Oaks, Toluca Lake, Van Nuys, Panorama City, Pacoima, Sun Valley, Monterey Park, Playa Del Rey, Huntington Park, Altadena, Inglewood, Maywood, Bell, Bell Gardens & Marina Del Rey.
These regions are within 10 miles of Hollywood and if your website is optimized keeping these cities and right keywords in mind then it sure more sales comes up which is one of the main objective of every Business. Los Angeles Marketing, Marketing in Los Angeles, Los Angeles SEO, SEO Company Los Angeles etc these are some of the keywords which can be used to optimize website in SEO business.
It’s not an easy task to accomplish as many companies are targeting on local keywords as this is where business comes from in order to do it properly it’s always best to hire a Local SEO Expert.
Many techniques are used to achieve higher listings by local keywords; one of the easiest way to achieve keyword rankings is by running a blog over keyword rich domain names. This is one of the best way to achieve higher rankings, many SEO companies are using this technique and created network of blogs once network is build it’s hard to surpass keyword rankings as all blogs are interconnected. Moreover these blogs are promoting deals and services of main website. 
Too many things keep on coming in marketing and promotions. Adding business in local listing over Maps and Directories can be used get some local traffic. Adding business in Google Places, Yahoo Map and Bing Map is must in order to get targeted or local traffic as these are the top 3 search engines over web widely used by users. Business can be added in some popular local directories like Super Pages, Local, Yellow USA, Metro Bot etc. So start adding your business in Maps and Directories and Hire a Local SEO expert so that your website also starts getting targeted traffic.
You can hire us to add your business in Local Listings (for local submissions our rates starts from only). We can also help you to optimize your website by local keywords, Hire your Local SEO Expert and get benefited.
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Home Page > Internet > SEO > Using Local Search to Boost your Online Business
Using Local Search to Boost your Online Business
Posted: Oct 08, 2009 |Comments: 0
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Local search has become an engrained part of website optimisation. The geographic focus of this form of SEO gives any site the ability to target and encourage consumers from their surroundings areas to utilise their services.
Unlike the far broader techniques of general search engine optimisation, local search allows you to filter out much of the wider competition and appear for pre-defined areas. I say pre-defined, because it is entirely up to you how you choose to optimise your website and how wide your want the sphere of influence should be.
Geo tagging is one of the newest and most innovative ways for modern websites to optimise for localised search. Rather than leaving a visible imprint on the site itself, geo tagging allows you to implement global positioning coordinates within your HTML code. So when a search engine spider crawls your pages, it will know exactly where it is that you’re based and will help you rank higher in searches specific to your area.
Better still you can actually adjust these coordinates across the various pages of your website. Therefore if you’ve got offices at different locations throughout the country, you can adapt the pages that are specific to them to reflect this. Simple, but extremely clever.
To get started though, you might just want to tweak the content on your website. This is easy enough to do, simply add phrases like ‘London-based’ or ‘located in Central London’, will give your pages a clear locality and will influence search engines to feature your business for searches in that area. Don’t interrupt the flow of your copy though, only integrate terms where it will either blend in or compliment existing text.
A simple way of getting your location found by the search engine spiders is simply by including your address on each page. Contact details help customers find you quickly and easily, so will be a major benefit to the usability of your site, as well as optimising for local search.
Going down a slightly more traditional route, one that has been used for offline businesses for years, you could sign yourself up to Internet directories. This will help you gain additional keyword strength, provide a vital link back to the site and, yes, show search engines where you’re located.
So if you’ve invested time in optimising your site for local search, just what are the benefits? Well, first and foremost it could well provide you with a new stream of traffic to the site. But more importantly than this, the visitors will be looking for the services you provide in your area, therefore if you are ranking well for the associated key term, you could well find yourself improving your customer conversion rate.
With the Internet being such a competitive marketplace it is essential that any online business performs exhaustive SEO; local search is one element of this. Whilst SEO will help you rank for certain key words or phrases, local search will narrow this down further, integrating the SEO keyword work but for a specific location.
By narrowing your focus, you also eliminate much of the competition. Whilst you may have dozens, even hundreds of direct competitors, you can bi-pass most of these for those searching in your location. With consumers looking for local services more and more, you could be well placed to capitalise on this trend by optimising for local search.
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Stephen Logan works as a Copywriter for leading Hampshire-based SEO Agency Impact Media. They offer a full range of search marketing solutions including expert Local Search services.
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I want to open an online business, possibly selling go carts. Legally can someone sue me if he gets hurt hurts someone or damages property.Do I need to get some sort of insurance, etc. to protect me
What are the legal requirements in setting up an online business in turkey? At this stage I have only registered a (.com) domain name. Any help or advice would be greatful. Thank you
If i have an online business, such as selling go carts.If a person who buys it gets hurt, or hurts someone/damages property, etc. can I be help responsible(sued).Do I have to buy liability insurance
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Stephen Logan works as a Copywriter for leading Hampshire-based SEO Agency Impact Media. They offer a full range of search marketing solutions including expert Local Search services.
