SEO/Media/Ad Agency need to talk about on line video platforms

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Home Page > Internet > Video > SEO/Media/Ad Agency need to talk about on line video platforms

SEO/Media/Ad Agency need to talk about on line video platforms

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Posted: Sep 25, 2010 |Comments: 0
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Why Agencies need to talk Video

Whether the agency is dispensing advice or carrying out the various activities on client’s behalf in terms of SEO, Media buying, creative, or social media strategy, a critical marker of its quality as an agency will be that it’s recently engaged its client in discussion centred on video.

With Social networking applications that include video being the fastest growing and representing the desire for the use of video within community Agencies have to be able to demonstrate the role video engagement technology can play in improving sales productivity, lead generation, customer loyalty, social media, marketing impact and service responsiveness.

Video usage is now entering its next significant phase. Text based communications and html email is deemed as passive and is inherently vulnerable in terms of company’s communication and engagement strategy. The internet is moving relentlessly from a text-based information network to a media-rich graphics and video medium and video is becoming the essential way to communicate over the internet and mobile. When it comes to SEO, video it’s six times more likely to be found on any search query.

Remember that usually there is very little site differentiation on the internet between websites offering similar products and services. Web surfers demonstrate precious little site loyalty and have virtually no patience. If they don’t get immediate satisfaction in one site, in one click, they’re gone and lost. The cost of attracting visitors, subscribers or members to a website is significant. There is constant pressure to make websites ‘sticky’. How do you get visitors to stay longer? How do you get them to return? How do you build that engagement?

In an increasingly difficult market, companies need a competitive edge. Video is the most powerful way to communicate. Video is more penetrative then text or voice. Sales messages have higher conversion rates when delivered visually. Video messaging provides immediacy, clarity and the ability to control the tone of a message far better than text.

The bottom line is if they can’t talk video to you, your client will get another agency.

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Steve Anderson -
About the Author:

Stephen M Anderson is the CEO of online video platform www.doovle.com

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